A formal management degree is without doubt the most coveted professional qualification all over the world today. And the most glamorous too! It adds a ton to one’s ego. A tag of Harvard, MIT-Sloan, Kellogg, LSB, INSEAD, IIM and IIPM add a whale of weight to one’s resume and makes one a front-runner in the race of corporate jobs the world over. It melts hearts too! So, that’s it…a management degree is a sure shot way to success. And it definitely suits the younger generation’s eternal quest to find the shortest way to win!
That’s it? Or, it isn’t really?
Let’s not take a stand. Let’s first look at, at random, a few world leaders in business who have created enormous wealth or led organizations to pinnacle of success as well as a few mercurial and path breaking entrepreneurs. Think of Bill Gates (no introduction needed), Warren Buffet (Chairman, Berkshire Hathaway), Karl Albrecht (founder of supermarket giant Aldi in Germany), Michael Dell (founder of Dell Corporation), Ingvar Kamprad (Founder and owner of IKEA), Larry Ellison (CEO, Oracle), Akio Morita (the co-founder of Sony Corporation), Sam Walton (founder of the world’s largest company Wall-Mart), Jack Welch (the most famous CEO of GE), Lee Iacocca (former CEO of Chrysler Corporation), our own N.R. Naryana Murthy, Azim Premji, Ratan Tata, L. N. Mittal, and many other such people. You will find them in the list of the world’s wealthiest.
These guys have built world class companies from scratch or turned around the fortunes of beleaguered behemoths into super dynamic marker leaders. Not only for themselves, all these guys have also created enormous wealth for their shareholders. What is most strikingly similar among them is that almost all of them have no management degree! What they have common among them is a burning desire to build something worthwhile touching millions of lives. They all wanted to do great things and achieve impossible targets. They all have intense energy to continue working hard to achieve greater things, year after year. Nothing could put them down. Nothing could stop them from continue achieving.
Look at the current scenario in India. In a recent check done by a business magazine among some of the CEOs of 100 leading Indian companies have revealed that only 1/3rd have formal management degree! And only 17% have degrees from the top B-schools IIMs, XLRI, JBIMS, and IMT Ghaziabad. Rest are from a variety of background – from no formal degree at one extreme and IITs at the other extreme.
So do we take a stand that formal Management education has not much to do with success in life? Perhaps yes.
But then what are we doing in Management education?
The mis-directed perspectives in Management education
As a fall-out of a long deprived society fast turning into a consumerist society where conspicuous consumption is the main parameter of wealth; a direction less education system where people develop skills which are not required by the industries; and a complete lack of manpower planning as well as educational planning by the designated authorities have created a situation where people believe that only a ‘professional degree’ would open the doors of opportunities. Degrees like MBA, BE in Computer Science, and B. Tech in Biotechnology are thought to be the key to success in getting a good job.
In case of MBA, the situation is aggravated by the media which project a few elite management institutions as the gold mines for the talented. The media writes about a few of the students of these institutions who have landed up international jobs with salaries paid in dollars. They make these institutes and in turn make MBA degree as the object of desire. They project some heroes. Media need heroes and sensational news. The institutes and a few students of them provide just that. In the process, media does not write about a large no. of students from these institutes who do not get good jobs. Media does not write about the real stories behind those astronomical starting salaries. In a world where CTC (Cost To Company) is quoted which includes the cost of training, guest house accommodation and even transport allowances, the media ignorantly or intentionally misses the point. The institutes also quote the average salary or the median salary. The institutes also quote the highest salaries. But nobody quotes the minimum salaries.
In this Mecca of propaganda and misleading information, the real meaning of management education and the life skills that a management education can build in a person die a silent death!
What is the real essence of Management Education?
From the perspectives of education and context of learning, right management education can add tremendous value to one’s life. It can develop essential life skills and understanding in a person with which he/she can rule the world, hands down. What are those essential life skills and understanding that management education can develop in a person?
1. Skill to explore, understand and expand our horizons – an eternal hunger to ask what, where, why, when, who, how, how much – an eternal desire to know more and get to the roots of issues.
2. Skill to understand what matters and what not – ability to cut through the clutter of humongous information.
3. Ability to access large amount of data and the ability to select, comprehend, organize and interpret relevant data and eliminate the unnecessary data.
4. Skill to research for information and learn more, continuously.
5. Ability to see the whole picture – how everything is linked together and how outcomes happen.
6. Ability to analyse data and infer; understand the use of the inferences/ interpretations to real life situations – making sense of the data.
7. Ability to question and analyse concepts and understand the relevance of their use in real life situations.
8. Ability to understand every solution to problems and every issue from the perspectives of cost, return and risk.
9. Ability to communicate – ability to reach out effectively to different types of people with élan – ability to communicate effectively in a variety of situations.
10. A clear understanding that hard work and positive attitudes matters, the most.
Barring perhaps Performing Arts, all these are absolutely necessary to be successful in any field that we can think of. Whether one uses these consciously or unconsciously, these are basic skills that are powerful and useful in everything we do. These are the life skills or understanding that a good management education can impart. Besides these, a good management education also makes people aware about a wonderful concept called ‘passion’. Passion of making things happen. Passion of achieving things worthwhile. Passion of adding value to lives. Management education also promotes objective thinking. It’s a wonderful education, perhaps the best education one could have.
What to do about Management education so as to learn those essential skills?
Simple – unlearn what you have learnt so far in your life; relearn by doing, feeling, experiencing and simulating! You have learnt about theories which are sacrosanct. No question was allowed! You have learnt things only move in a pre-determined and classified way. You have learnt interactions among various situations or things can give rise to a defined no. of outcomes. You have classified the world in some pre-defined boundaries! Your vision has narrowed! You have been programmed not to question! You have fallen into a rut!
You have learnt, if you really have, so far by being a passive recipient of knowledge. ‘Gurus’ or ‘Demi-Gods’ have walked into the class rooms and delivered ‘lectures’ err…sermons. You have listened to and diligently took notes. You have mugged up these notes and read ‘guide books’ to write in the examinations. You have used rusty equipment in science labs and used obsolete methods in most cases to experiment or learn a few things practically. You have been ‘taught’ not to ask question, not to be an active learner!
So, first thing first, stop learning the way you have been taught to. Be an active learner. Ask questions. Dissect issues. Look at the world upside down. See things which normal mortals won’t see. Look at things from various angles. Redefine and reclassify your world. And learn to make decisions – quick, efficient and effective decisions.
And second, do all these following things, day-in-and-day-out, aggressively, vehemently with the determination of a winner.
1. Read and see a lot, really lot. Read everything – text books, newspapers, business magazines, general magazines, general management books, fictions, non-fictions, whatever you get. Watch CNBC, BBC, NDTV, and all. Juggle all these judiciously. Pick up a habit of going through mountains of data and make sense of it.
2. Ask questions. To lecturers; to your class mates; to industry executives; to shopkeepers; to everyone who tries to tell you something.
3. Listen. Concentrate. Get others' viewpoints with an open mind. Be interested into a variety of things. Don’t say, “QT is not my cup of tea”, “I don’t understand Finance”, or “There is no point in studying HR”. Everything matters. You would not know when, where and in what context.
4. Analyse theories, concepts and practices in multiple real life/ close to real life case situations by applying the concepts to solve problems/ tackle issues given in the case situations. Case learning is a long-proven technique pioneered by Harvard Business School.
5. Make presentations in front of a variety of audience and invite difficult questions and criticism. Then answer these questions and make people convinced. Share your knowledge. Be a conduit or flow of information. Add value to your class mates’ lives and learning.
6. Do assignments which are application oriented, not merely theory oriented. Writing theory is fairly easy these days. Just download from the net and bingo, your job is done in a flash! Use internet as sources but do not merely copy.
7. Connect with the world. Do live projects. Interact with company executives; customers and distributors. Do 50 of such projects in two years.
8. Analyse. Do not jump to conclusions. Ask why. Relentlessly, until you find a reasonable and ‘satisficing’ answer which appeals to your sense of logic.
9. Hone communication skills. Talk with people. Not only your class mates. But all kinds of people. There’s lot of learning hiding in communicating with all and sundry.
10. Ask for feedback on your performance. Ask for suggestions to improve and correct yourself.
All these are difficult. If you want to juggle all these together, you will not even realize how your days and nights are flying away. Life will be difficult. Take a break sometimes. Then come back and work hard. To make sense of management education, there is no short-cut. It’s a long, arduous, and difficult journey. Journey to make sense of the world we live in. No other education can give you that.